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Software Functionality Revealed in Detail
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 customer relationship management article for manufacturing


Customer Relationship Manufacturing: the Symbiosis of Sales and Manufacturing
The departments within a company are like the children in a family: the owner, chief executive officer (CEO), or any other decision maker in the company, has a

customer relationship management article for manufacturing  a special kind of customer relationship management (CRM), called CRM for manufacturing. Some of them are: Empower CRM , Pivotal CRM , Infor CRM , Microsoft Dynamics CRM , Sage CRM , and Plex . As you probably noticed, most, if not all, of them also offer enterprise resource planning (ERP) products. At a first glance, CRM for manufacturing does not look so different from regular CRM offered by vendors concentrating on this type of product only. So, the question is: does a manufacturing company really need

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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